Marketing Request

GUIDELINES

• Plan to submit your request for marketing support at least 45 working days prior to the event date
• If less than 45 working days, a justification must be submitted with your Marketing Request. The Marketing Director will determine whether your request can be accommodated on a case-by-case basis
• Marketing needs to be notified if the event has been cancelled or reached capacity
• Divisions can pay for additional materials to enhance their program or event
• For outsource material, such as brochures or rack cards all copy must be submitted in Word format (.docx) with the approved POR (.pdf). If needed, contact the Marketing Manager for cost information

CAMPAIGN PRODUCTION

• Processing, assigning, and start of design – 15 days
• 1st proof, client approves the copy (only 2 copy revisions permitted) – 3 days
• Marketing implements client’s edits – 4 days
• After Marketing obtains final approval. All other assets designed, production and distribution of the campaign – 8 days
• Campaign is out on the street to event date for a minimum of two weeks – 15 days

**If a registration event, make note in the request form, campaign is out on the street to registration deadline date for a minimum of 2 weeks. This alters the production timeline, be sure to be submitting marketing requests well enough in advance.**

MARKETING REQUEST POLICY

Although we will make every effort to fulfill your request, the final decision regarding scale of campaign, media utilized, and design will be at Marketing's discretion. The MCCS corporate logo is a required standard on all campaigns, one additional branch/facility/program logo needs to be requested on the Marketing Request. Marketing assets used for campaigns are based on estimated and prior participation numbers, available space, target audience, analytics, and cost. We appreciate your understanding and promise you that our decision will constitute what we believe is the greatest benefit to your campaign. If you have any concerns regarding your campaign execution, please do not hesitate to contact your Marketing Technician. Thank you.

Additional Marketing Request Information

• If updates and/or additional information needs to be provided, email the Marketing Manager directly within 15 days of submitting the request
• Due to the small window once a request is submitted, please develop the vision/concept/copy within the Division before submitting the request in Wrike
• Submit as many details as possible and/or discuss details with the Marketing Technician so a clear view of the request can be provided

Additional Information

• The Marketing Division offers to Units, Unit homecoming announcement marquee slides at the following locations: Adobe/Del Valle, 6th Street/Del Valle and MCCES Marine Mart
• The Marketing Division has SJA and G7 approval to advertising in base facilities while still working with the G4

Web Request

• Time to process 1-2 days, note in request if urgent
• Request for changes or additions to existing website content or address website issues, problems or errors

WEBSITE

• HQ is currently going through all installations’ pages and standardizing content
• Written copy and some tools are standardized but some things can be changed locally
• When submitting a web request to update a page, please understand some things cannot be changed and/or must be routed through HQ for approval
• Online Event Registration for free events is happening now for Marine & Family Programs Division. Web Developer is working out intricacies with HQ MF so Marketing can roll out for other Divisions in near future
• Online Event Registration with Payment will be rolling out by 2026 once HQ MR completes eCommerce
• At time of rollout, outside websites will not be allowed (i.e. leagueapps, Constant Contact, etc.)

Business Card Request

Request form in Wrike must be submitted (for one or more than one person) and an approved POR is required, please make sure funds are secured ahead of time

    Design Inc. Prices and Shipping Costs*:

       250 cards = 38.00 (Print) + 12.00 (Ship)

       500 cards = 55.00 (Print) + 12.00 (Ship)

       750 cards = 70.00 (Print) + 15.00 (Ship)

       1000 cards = 83.00 (Print) + 15.00 (Ship)

       2500 cards = 100.00 (Print) + 19.00 (Ship)

       *as of 4/4/2024

Business cards are typically ordered the last Monday of every month and there is a
250 card minimum.

Due to numerous printing vendors reluctance to meet 889 form requirements, Marketing is now working with Design Inc. (this is an internal MCCS company on the East Coast)

Digital Support Request

• Each MCCS Division is eligible for one event of guaranteed digital coverage per month
• Coverage may include photography, videography, social media (Day-of and Post-event content)
• Additional requests may be considered based on workload and staffing
• Deadline: 7th of the month prior to event date
• Include in request: event details, estimated or past attendance, requested coverage type (photo/video/social media/etc.)

Event Selection & Notification Process

• Marketing will choose one event per Division per month for full coverage
• If no requests are submitted, events may be selected from the MCCS Monthly Calendar
• Event POCs will be notified of selected coverage during the last week of th prereceding month
• Conflicts or constraints may affect availability - requests are not guaranteed

Coverage Criteria
Events are more likely to be selected if they meet one or more of the following:

• Inaugural or first-time events
• Expected or historical attendance of 150+ participants
• Attended by MCCS/MCAGCC leadership
• High-priority initiatives, such as facility openings or grand re-openings, capital projects or ribbon cuttings, sponsorship supported or awareness driven events (e.g., Library of Things or SMP Outdoor BBQ Area)

Marketing Coverage Boundaries

• Marketing determines which areas of the venue are filmed, photographed, or promoted and where or when content is shared
• Visually dynamic and audience-relevant content will be prioritized
• Requests must clearly define expected coverage scope
• Marketing does not function as event staff or provide on-demand content

Alternate Coverage Options

• Division Facebook Editors may share real-time updates
  Contact the Social Media Manager to adjust post limits for large events
• Staff Photos may be submitted for review:
  If quality/content is approved, Marketing may share on official channels and archive for future promotional use

Sponsorship Request

Used for events and sponsorship requests that are not submitted with the annual request in Feb:

• Requests for sponsorship must be submitted at least 12 weeks before the event date to ensure sufficient time for Business Development to solicit/secure funding
• If sponsorship funds are secured, Business Development works with Finance to allocate them to the provided cost center
• Requests submitted less than 12 weeks before the event may be denied
• Please budget for your event without assuming sponsorship. While Business Development strives to secure sponsorship, it is not guaranteed, and sponsors may not always be obtained

Contract Request

• All NFEs and off base vendors must have a signed agreement to participate in MCCS events (i.e. vendors, on-site NFE support, etc.). Please ensure Contract Request submissions are made in Wrike at least 3 weeks before the event to allow for timely processing
• Food vendors with a current Procurement contract may sell at events without any additional contracts (i.e. Mine Train Smokery)